Uni-China Officially Establishes “Hong Kong Farmland” Brand
Building on our expertise and business capabilities, Uni-China Group is proud to officially announce the launch of its flagship innovative initiative, the “Hong Kong Farmland” Brand Program (港人農地), marking a key milestone in our long term commitment to the future of Hong Kong’s agriculture and fisheries industries.
Aligned with the National 15th Five Year Plan for Economic and Social Development and the HKSAR Government’s Blueprint for the Sustainable Development of Agriculture and Fisheries, the Program leverages cutting edge technology, optimised supply chains, and brand management to drive modernization and sustainable industry growth.
As a major step toward realising this vision, Uni-China Group has secured the HKSAR Government’s deep-sea aquaculture project in the Mirs Bay (South) New Fish Culture Zone and has been officially granted an Approval In Principle Letter for Marine Fish Culture License by the Agriculture, Fisheries and Conservation Department. Centered on advanced deep-sea aquaculture technology, the project will cultivate high-quality fish species in pristine waters.
The landmark government-business collaboration, advancing the upgrade and transformation of the agriculture and fisheries industries, was jointly officiated by Mr. Tse Chin-wan, BBS, JP, Secretary for Environment and Ecology of the Hong Kong SAR Government; Mr. Lai Kin-ming, JP, Director of Agriculture, Fisheries and Conservation; Mr. Tommy Cheung Yu-yan, GBM, GBS, JP, Executive Council Member; Mr. Shiu Ka-fai, BBS, JP, Legislative Council Member; Mr. Chan Pok-chi, MH, JP, Legislative Council Member; Mr. Jonathan Leung Chun, MH, Legislative Council Member; Mr. Au Yeong Chi, Executive Chairman of the Association of Hong Kong Agricultural Development and Construction; Mr. Cheung Siu-keung, Chairman of Hong Kong Fishermen Consortium; Mr. Jackie Ling, Chairman of Uni-China Group; and Mr. James Ling, MH, Vice Chairman of Uni-China Group.
Actress Jessica Hsuan (宣萱) also attended the ceremony and shared her anticipation of local seafood production.
By building a comprehensive value chain — from production and logistics to retail and brand development — we aim to enhance the competitiveness of local agricultural and fisheries products and establish “Made in Hong Kong” as a trusted mark of quality.