We kicked off Father’s Day celebration with our Hong Kong Market campaign, “Hey Dad! Let’s Fuel Up!” (爸爸加油站). Dads enjoyed a Beer Cuisine Live Show (啤酒料理Live Show!) featuring Chef Ricky and new dad actor Carlos Chan Ka Lok (陳家樂), who prepared two healthy dishes using Rizi Rice Bran Oil (瑞茲米糠油) at Maritime Market.
 

The celebration continued with the Hong Kong Market x Heineken “Beer King Championship” (香港街市x喜力啤酒「街市啤王爭霸戰」), where finalists showcased creative beer skills. Children participated in craft stations to create unique Father’s Day gifts using beer bottles.
 

To thank our customers for their support, we also offered special redeemable offers, coupons, and discounts.