To commemorate the 15th anniversary of Bao Dim Sin Seng (BDSS), a significant milestone in our history, we partnered with the esteemed local brand, Mrs. So’s XO Sauce (蘇太名醬) to introduce a limited edition series of spicy products, demonstrating our dedication to the fusion of innovation and tradition. Beginning with the modest aim of bringing traditional Chinese handmade buns to a broader audience, BDSS has evolved into a leader in Hong Kong’s “grab-and-go” food sector.

The celebration took place at the Central Market, with more than 300 guests in attendance. The event featured special appearances by football star Massimo Ambrosini and former AKB48 Team TP member Kitty Sin (冼迪琦), who jointly inaugurated the festivities. A highlight was Ambrosini distributing longevity peach buns to the crowd, adding a perfect touch to the celebration. The event garnered extensive media coverage, with features in over 100 outlets across news, finance, sports, entertainment, and lifestyle categories.

During the event, Mr. Jackie Ling, Chairman of Uni-China Group, delivered a speech emphasizingBDSS’s commitment to innovation and customer responsiveness: “Bao Dim Sin Seng consistently strives to innovate beyond traditional boundaries, offering premium, inventive Chinese buns while closely aligning with customer preferences.” Initially focused on selling fresh, hot buns ready for immediate consumption, we noticed a demand for buns that retained their quality until the next day. Responding swiftly, we adapted our product line to include buns designed for later consumption without compromising on taste or texture.

Additionally, in celebration of our 15th anniversary, we collaborated with local artist Bao Ho to unveil new packaging and a special edition eco-friendly bag, alongside exclusive shopping incentives, as a gesture of gratitude towards our loyal customers for their longstanding support.